CREATE

CREATE

The Emory CREATE (Culture, Religion, Ethics, and the Environment) Program
     by
Cory Andrew Labrecque, PhD

After reading Paul Hawken’s The Ecology of Commerce, Ray C. Anderson, the visionary entrepreneur who sat at the helm of the globe’s largest designer-manufacturer of carpet tile (Interface, Inc.), came to see things differently. It was, perhaps, the straw that broke his lingering uneasiness with the business-as-usual routine of the everyday. Concerns about “industrial ecology,” the earth’s “carrying capacity,” and “stewardship” were suddenly on the radar and Ray wanted to make certain that the corporate world was paying attention. “If we’re successful,” Ray contended, “we’ll spend the rest of our days harvesting yester-year’s carpets and other petrochemically derived products, and recycling them into new materials; and converting sunlight into energy; with zero scrap going to the landfill and zero emissions into the ecosystem. And we’ll be doing well … very well … by doing good. That’s the vision.”

The “radical industrialist” was convinced that good business and the cultivation of good biotic citizenship must come hand-in-hand.

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CREATE National Advisory Council

Sally Bingham

William W. Buzbee

Fred Scherlinder Dobb

Kevin F. Forbes

Dianne Glave

Rawson Haverty

Ciannat Howett

Bruce Jennings

Uriel Kitron

Elizabeth Moore

Carol Singer Neuvelt

Bobbi Patterson

Laura Turner Seydel

Emory Center for Ethics Lead Faculty

Paul Root Wolpe

Kathy Kinlaw

Cory Andrew Labrecque

Jonathan K. Crane